marketing made manageable
Approach: In every organization's strength lies its weaknesses and vulnerabilities. Know yours and your competition's. It's not just about your knowing your clients; it's about your clients knowing you. And, above all else, keep true to your corporate culture. With all that in mind...
Adapt. Change. Assess. Repeat.
Delivery: I believe in promising a lot and delivering more, that each client should feel as if he or she is my most important account.